Salesmanship Research at Carnegie Institute of Technology
NEWS AND COMMENT
Two research bureaus in affiliation with the Division of Applied Psychology offer unusually favorable conditions for the study of employment problems. The Research Bureau for Specialized Training for the Retail Business has recently been organized and supplements the Bureau of Salesmanship Research. It also offers a new opportunity for training undergraduate students to take charge of the educational and social welfare departments in large retail establishments. A fund of $47,000 annually supports the work of the two Bureaus. Practical experience with scientific methods in selecting, supervising and training employees is obtained under the direction of a staff of specialists.
For the year 1918-19 Professor G. M. Whipple will be Director of the Bureau of Salesmanship Research. This Bureau is an organization of thirty business concerns of national scope which cooperate in the investigation of the human factor in marketing. Their selling organizations provide contact with about 55,000 salesmen. A number of graduate research assistants and fellows will be appointed soon to carry on the third year’s work of this Bureau. These positions range from $300 for first year of graduate work to $500 for graduates having a master’s degree. There are also one or two research positions with salaries.
The faculty of the Division of Applied Psychology will include next year, besides Dr Whipple, Professors Walter Dill Scott, and W. V. Bingham as consultants; and Professors J. B. Miner, Kate Gordon, L. L. Thurstone and C. E. Hedden in teaching positions. In addition to these there will be the expert staff of the new bureau for studying retailing.
The research bureau for the retail business will organize for work on July first. Its budget of $52,000 a year for five years has been underwritten by a group of department stores in Pittsburgh having over 10,000 employees. The research and supervising staff of this bureau will consist of groups of specialists of national prominence, besides four or more graduate fellows and research assistants. The graduate fellowships will yield from $500 to $750.
To encourage young men and women to enter the field of vocational education as teachers and supervisors, about twenty $500 scholarships will be provided for the most capable juniors and seniors entering this work.
Any graduate student is given unique facilities at the Institute of Technology for carrying on investigations in applied psychology and education. He can either round out his graduate courses in the field of applied psychology or can prepare for university teaching. The annual tuition fee is $75. On account of the facilities offered for intensive practical training in either of these fields, a year or two directed entirely to these problems will assure students of force and ability positions of unusual promise in the business field. Address the Division of Applied Psychology.
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